ABSC Organics Finds eCommerce Success with NEXT Fractional
Applied Basic Science Corporation (ABSC Organics) is a small Colorado-based company dedicated to clinical research on the therapeutic benefits of cannabidiol (CBD) for pets. Their proprietary premium CBD oil products have gone through multiple Phase 1 and Phase 2 clinical trials at Colorado State University’s College of Veterinary Medicine and Biomedical Sciences, making them the most rigorously tested and trialed veterinary CBD products on the market.
THE ISSUE
ABSC Organics engaged NEXT to help increase conversion rates for their e-Commerce efforts. The company distributes their premium pet CBD oil products almost entirely through online sales.
THE STRATEGY
NEXT developed a strategic marketing plan to highlight ABSC’s unique market position as the leader in clinical research for science-based CBD pet therapies. This plan included increased social media and email engagement, an SEO site audit, the development of robust site content, and implementation of a referral program and other e-commerce tools. Most importantly, we established a CRO (Conversion Rate Optimization) testing environment to hone in on the optimal combination of messaging and strategy.
THE OUTCOME
Through these efforts, NEXT improved customer engagement and increased ABSC’s online-conversion rate by over 250%.
NEXT was proud to partner with ABSC to help increase their conversion rates and improve customer engagement. Looking for help with your eCommerce sales and marketing efforts? Our NEXT fractional executives can work seamlessly with your team to help you beat your sales targets faster and more efficiently. Talk to us today to learn more!
