All efforts drive towards sales. NEXT will evolve Blusol’s current eCommerce site through CRO (Conversion Rate Optimization), while managing and expanding existing sales channels (Amazon).
Key Objective
- Build robust tracking to determine the effectiveness of all marketing campaigns
- Expand efficiency through abandoned cart and no-sale nurturing campaigns
- Expand effectiveness within 3rd party sales platforms such as Amazon and 3rd party marketing platform such as Google Merchant Center & Facebook
Solution
NEXT will engage CRO and Amazon experts to continually improve the effectiveness of Blusol’s sales channels.