Organic or “earned” traffic converts better than paid or media-driven traffic.

Key Objective

  • Increase rankings in SERP (Search Engine Results Page) that promote the combined brand-retailer value proposition
  • Provide “answers” to consumer questions
  • Cultivate opportunities by making it easy for consumers to find the offers they discovered in-store or elsewhere


Deep content leverages a unique brand-retailer value proposition. Online positions feed in-store opportunities, and allow consumers a second-chance to take advantage of campaigns.