Welcome to
NEXT Fractional
NEXT offers a complete solution of innovative digital and digital-leveraged building blocks creating a platform for success. For Blusol, NEXT will focus on these key marketing tactics.
Facilitate sales opportunities from online searches for branded and incremental non-branded inquiries.
Paid search captures customers who are actively seeking to lean or purchase products.
Key Objectives
- Make product easy to find for those who are searching for it
- Reduce any competitive results
- Grab attention away from similar or complementary products
Solution
NEXT will develop, build and manage a plan for paid search. Starting initially with Google Performance Max, which includes keyword, display, video and other strategies.
Social creates new relationships with potential customers and maintains profitable relationships with existing customers.
Social isn’t about putting a billboard on a website, it is about having genuine dialogs with both existing customers and potential customers.
Key Objectives
- Expand Blusol’s reach in social platforms
- Build an audience profile for likely Blusol customers
- Discover and leverage micro-influencers
Solution
NEXT will leverage our network of social strategists and micro influencers, to build media, content and reach for Blusol with the intent of building brand reputation and curiosity.
An incremental, evolving approach to organic SEO with proven results.
Organic or “earned” traffic converts better than paid or media-driven traffic.
Key Objective
- Increase rankings in SERP (Search Engine Results Page) that promote the combined brand-retailer value proposition
- Provide “answers” to consumer questions
- Cultivate opportunities by making it easy for consumers to find the offers they discovered in-store or elsewhere
Solution
Deep content leverages a unique brand-retailer value proposition. Online positions feed in-store opportunities, and allow consumers a second-chance to take advantage of campaigns.
Grow and manage online reputations with Google approved, proactive review requests & monitoring
Real Review goes beyond being found by engaging customers to leave genuine, positive reviews.
Key Objective
- Discover unhappy customers and solve their issues before reviews are left publicly
- Encourage happy customers to leave positive, public reviews
- Use tactics that are supported by Google and other platforms as non-manipulative, ensuring long-term reputation growth
Solution
Through data feeds and a managed platform, engage customers with approved SMS and/or email communications to solve issues and encourage positive reviews.
All efforts drive towards sales.
All efforts drive towards sales. NEXT will evolve Blusol’s current eCommerce site through CRO (Conversion Rate Optimization), while managing and expanding existing sales channels (Amazon)
Key Objective
- Build robust tracking to determine the effectiveness of all marketing campaigns
- Expand efficiency through abandoned cart and no-sale nurturing campaigns
- Expand effectiveness within 3rd party sales platforms such as Amazon and 3rd party marketing platform such as Google Merchant Center & Facebook
Solution
NEXT will engage CRO and Amazon experts to continually improve the effectiveness of Blusol’s sales channels
Branding
NEXT understoods that Blusol may have to change its product (and potentially company) brand name, logo and imagery. While building the marketing tactics in this presentation, NEXT will oversee this process–working with Branding Experts and SEO Strategists–to discover and build a strong, lasting brand.